Profit off your Breakup

Art Direction: Olivia Riddoch

Copywriter: Ana Wittung

Problem From the Brief: Make Depop the talk of the town.

Insight: Destroying an ex’s clothes feels almost as good as taking anger out on them directly.

Big Idea: The best revenge is profiting off of your ex’s clothes.

Case Study

Boards

Elements

Outdoor Stunt

Outdoor Posters

Delete Your Ex
AI-powered App Extension

Retail Therapist
AI-powered App Extension

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