The Language Files
Objective: Herding Gen Z and Millennials to Duolingo by sending them unique reminders.
Insight: Many Duolingo learners stop lessons because they’re just too boring to come back to.
Big Idea: Turn language lessons into a way to solve a crime.
Partner in Crime: Cole Meredith
Upon getting this brief, my partner and I decided the only rational course of action was to lock ourselves in a room and concept for 10 hours. This was our first time working together. We survived. But at what cost?